Platinum blond Jean Harlow ended up being the very first girl to be provided with the artillery-derived epithet whenever she blew audiences away within the 1933 movie Bombshell, as well as the signifiers for drop-dead intercourse appeal have actually changed little ever since then. The bombshell components are unmistakable: tousled mane, smoldering eyes, pillowy lips, and “try me if you dare” attitude from Rita Hayworth’s famous hair-flip in Gilda to pretty much any of Scarlett Johansson’s cleavage-costarring red-carpet trots. Forget microminis and body shimmer: this is certainly sexiness with mystique, and it also requires a grown-up variety of self-confidence to pull it well.
“Real glamour is timeless,” claims Guess cofounder Paul Marciano, a person that knows a thing or two concerning the topic, having handpicked famous brands Claudia Schiffer, Carla Bruni, and Anna Nicole Smith to star within the brand name’s advertising campaigns through the years. Certainly, the “Guess girl” is now a immediately familiar symbol: Whether she actually is flirting by having a cowboy or cavorting in Capri, her image taps into both retro European film-star attraction and sun-dappled Old Hollywood optimism. Marciano and I also are sitting in a garden that is blossom-filled Florence, Italy, where he is establishing the aptly known as brand new Guess perfume, Seductive—a fragrance that opens with all the “false purity” of pear and jasmine before it gets into for the kill, like a vintage femme fatale, with orris and cedarwood.
“My kick off point for the Guess aesthetic is definitely the Italian beauties associated with the ’60s,” Marciano states, waving their hand to the Florentine ether just as if to point that such animals are still here—tasting that is abundant, frolicking in fountains, possibly even standing rapt ahead of the mom of all of the bombshells in Botticelliis the Birth of Venus, which hangs when you look at the Uffizi simply streets away. “for me, Sophia Loren could be the ultimate: sexual, but constantly stylish; sensual, but smart. Read more